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In this article
IMAGE shows an image from a web address inside a cell — product catalogues that sort and filter with their pictures.
Syntax
=IMAGE(source, [alt_text], [sizing], [height], [width])| Argument | What it means |
|---|---|
source |
An https URL to a picture. |
Examples
Example 1
=IMAGE(D2, B2)Product photo from a URL column, with the name as alt text.
IMAGE in practice
Where you will use it
- Product photos inside a price list
- Logos in dashboards
- QR codes from a URL
Worked example
| Item | Formula | Result |
|---|---|---|
| Logo | =IMAGE("https://example.com/"&LOWER(A2)&".png") | (picture) |
| Product | =IMAGE("https://example.com/"&LOWER(A3)&".png") | (picture) |
| QR | =IMAGE("https://example.com/"&LOWER(A4)&".png") | (picture) |
Shows a picture in the cell (Microsoft 365); not calculated here.
Mistakes people make
| Mistake | What to do instead |
|---|---|
| Local file paths | IMAGE needs an https web address |
| Blocked images | Some sites block hot-linking; host the image yourself |
Related functions
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📎 Practice files for this article
- 📗Practice workbook: Lookup & reference17 tasks on realistic sales data — type your formula, the Check column turns green when it is right. Answers sheet included.⬇ XLSX · 35 KB
Free to use for learning. Files with macros (.bas) are plain text — import them with Alt+F11 → File → Import File, and always test on a copy.
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